Magic Baking Powder

Magic Baking Powder is a staple in Canadian kitchens, known for its consistent performance in baking since the late 19th century. Originally developed in Canada, the brand became famous for its distinctive yellow container and reliable results. It is formulated to act as a double-acting leavening agent, which means it reacts both when mixed with liquid and when exposed to heat in the oven.

Ownership of the brand has changed hands over the decades through various corporate mergers. It was long associated with Nabisco and later Kraft Foods. Following the corporate split of Kraft, the brand moved under the portfolio of Mondelez International and is currently a key product for Kraft Heinz in the North American market. For consumers in Canada, the product is primarily manufactured within the country to serve the domestic market, maintaining its legacy as a household name for over 100 years.