Fairy Ultra Lemon dishwashing liquid

Fairy is one of the world's most recognizable brands in the household cleaning sector, specifically renowned for its high-performance dishwashing liquid. Originally launched in the United Kingdom by Thomas Hedley Co. of Newcastle upon Tyne in the 19th century, it was primarily a soap brand before evolving into the liquid detergent used today. The brand is famous for its long-lasting suds and concentrated cleaning power, often marketed with the 'one drop' efficiency message.

Today, the brand is owned by the American multi-national consumer goods giant Procter & Gamble (P&G). While the brand originated in the UK, its production has expanded globally to meet international demand. In Europe, manufacturing takes place in various P&G plants, including facilities in the United Kingdom, Belgium, and Italy. The bottle pictured features Portuguese labeling ('Dura Mais'), indicating it is targeted for the Iberian market where it is a leading brand. Procter & Gamble manages the distribution through its regional subsidiaries across the globe.