Hisense electronics and appliances

Hisense is a global conglomerate specializing in a wide range of consumer electronics and home appliances. Originally established in 1969 as the Qingdao No. 2 Radio Factory in China, the company has evolved into one of the world's leading manufacturers of televisions, refrigerators, and air conditioning units.

While the company maintains its primary manufacturing and research hub in Qingdao, China, it has significantly expanded its industrial footprint worldwide. To serve regional markets and optimize logistics, Hisense operates major production facilities in Mexico (serving the Americas), South Africa, Slovenia, and the Czech Republic (serving Europe). Through strategic acquisitions, such as the purchase of the Slovenian appliance maker Gorenje and the Toshiba television business, Hisense has integrated various European and Japanese manufacturing standards into its global operations.

Ownership of the brand is characterized by a mixed-ownership model. The ultimate controlling entity is the State-owned Assets Supervision and Administration Commission (SASAC) of the Qingdao Municipal Government. However, the group operates through several publicly traded subsidiaries, including Hisense Visual Technology and Hisense Home Appliances, which are listed on the Shanghai, Shenzhen, and Hong Kong stock exchanges. and serve markets in over 160 countries.