Rani Float Juice Drink

Rani Float is a flagship fruit juice drink brand that is widely recognized for its unique inclusion of real fruit chunks within the beverage. The brand was originally established in the mid-1980s by the Aujan Group, a prominent family business based in Saudi Arabia, and quickly became one of the most popular juice brands across the Middle East, North Africa, and parts of Asia.

In 2012, The Coca-Cola Company entered into a major partnership with the Aujan Group, acquiring a significant stake in the business to form the Aujan Coca-Cola Beverages Company (ACCBC). This strategic alliance leveraged Coca-Cola's global distribution network to expand Rani's market presence. Today, while the manufacturing continues primarily in regional hubs like Saudi Arabia and the UAE to serve the Middle Eastern market, the brand is globally owned and distributed through the joint venture backed by the resources of the American multinational beverage giant Coca-Cola.