Takis Fuego rolled corn tortilla chips

Takis are a popular brand of rolled corn tortilla chips known for their intense spicy flavors and signature crunch. The brand was originally created in Mexico in 1999 and has since become a global phenomenon, particularly favored by younger demographics for its bold branding and heat levels. The Fuego variety seen here is the most iconic flavor, combining hot chili pepper and lime.

The brand is manufactured across several facilities to meet international demand. While the primary production hubs remain in Mexico, there are significant manufacturing operations in the United States and Spain (which often supplies the European market). The brand is owned by Barcel, which is a specialized snack food subsidiary of Grupo Bimbo, one of the largest baking companies in the world. Headquartered in Mexico City, Grupo Bimbo manages the distribution and marketing of Takis through its extensive global network.