ElPozo meat products

ElPozo is one of Spain’s most recognized food brands, specializing in a wide range of meat products including serrano ham, chorizo, and various deli meats. Founded in the mid-20th century in Alhama de Murcia, the brand has grown from a small neighborhood grocery store into a global powerhouse in the meat industry.

Today, ElPozo remains a family-owned enterprise under the Grupo Fuertes umbrella. The brand maintains a vertically integrated production model, often referred to as 'Integral Process of Quality Control,' which ensures that everything from animal feed and breeding to processing and packaging is managed within Spain. This localized control contributes to the brand's reputation for consistency and quality across European and international markets.

As the flagship brand of Grupo Fuertes, ElPozo represents a significant portion of the group's revenue. While it has expanded its exports to over 80 countries, its core manufacturing and corporate operations remain firmly rooted in Spain, preserving its heritage as a traditional Spanish food producer while implementing modern, large-scale industrial practices.