Go-To Nifty Fifty Mineral SPF 50

Go-To Skincare is a prominent Australian beauty brand founded by Zoë Foster Blake in 2014. The brand is known for its uncomplicated and effective skincare solutions, utilizing clean and gentle ingredients. The Nifty Fifty Mineral SPF 50 is a broad-spectrum mineral sunscreen formulated with antioxidants to protect and nourish the skin.

The product is proudly manufactured in Australia, adhering to the stringent therapeutic goods regulations (TGA) that govern sun protection products in the country. In 2021, a majority stake of the brand was acquired by Yotpo, though it continues to operate with its original brand identity and founder involvement. As of 2024 and looking forward, the brand remains a significant player in the international clean beauty market with a strong focus on Australian-made quality.