Oral-B iO Series Electric Toothbrush

Oral-B is a global leader in oral hygiene products, best known for its pioneering role in the development of soft-bristled toothbrushes and eventual transition into advanced dental technology. The brand's high-end electric models, particularly the iO series, are heavily engineered and manufactured at the company's specialized facilities in Marktheidenfeld and Walldürn, Germany, continuing a long tradition of German engineering excellence in the dental care space.

Originally founded in the United States in 1950, the brand underwent a significant transformation when it was acquired by the Gillette Company in the 1980s, which had already integrated the German electronics firm Braun. This partnership allowed Oral-B to merge its dental expertise with Braun's mechanical precision. Today, the brand is a centerpiece of the Procter & Gamble portfolio, maintaining its reputation through continuous innovation in artificial intelligence and pressure-sensing technology for home oral care.