Mooncat nail lacquer

Brand History and Evolution

Mooncat is a popular boutique nail polish brand that was originally founded in 2021 as a rebrand of the company Live Love Polish, which had been operating since 2014. Based in the United States, specifically New Jersey, the brand has gained a significant following for its high-quality, specialty finishes including magnetics, multichromes, and holographic lacquers. The brand's identity is heavily influenced by celestial and occult themes, featuring distinct 'crystal-capped' bottle designs and high-pigment formulas.

Manufacturing and Ownership

The product is primarily manufactured in the United States. Mooncat operates as an independent brand founded by Michelle Lin. It remains a privately held company based in the USA, maintaining control over its unique product development and creative direction. The brand is known for its commitment to being vegan and cruelty-free, positioning itself as a leader in the 'indie' beauty space with a focus on creative storytelling through its seasonal collections.