Crisco vegetable shortening

Crisco is an iconic American brand primarily known for its vegetable shortening, which revolutionized the baking industry upon its introduction in the early 20th century. Originally developed by Procter & Gamble, it was marketed as a vegetable-based alternative to lard and butter, becoming a staple in kitchens for its shelf stability and diverse culinary applications. Most Crisco products are manufactured in the United States, specifically at facilities in Ohio.

Over the decades, the brand's ownership has shifted through major corporate acquisitions. For many years, it was part of the J.M. Smucker Co. portfolio after being acquired from Procter & Gamble in 2002. However, in December 2020, B&G Foods, Inc. completed the acquisition of the Crisco brand, integrating it into their diverse family of household food names. Today, Crisco remains a leading brand in the baking and cooking fats category, maintained by B&G Foods' headquarters in New Jersey.