NutriBullet blender

Nutribullet is a globally recognized brand specializing in nutrient extractors and personal blenders. The brand was originally launched in 2012 by Capital Brands, LLC, based in the United States, as an evolution of the Magic Bullet product line. It gained immense popularity through strategic infomercials and a focus on wellness and health and was eventually acquired by the De'Longhi Group in late 2020.

While the brand's design and engineering are headquartered in the United States, the manufacturing of Nutribullet units is primarily conducted in China to benefit from specialized electronics manufacturing corridors. Today, Nutribullet operates as a part of De'Longhi's extensive small appliance portfolio, continuing to innovate in the kitchen technology space.