Prince squash racquet

Prince is a globally recognized athletics brand that revolutionized racquet sports through innovative engineering. Founded in Princeton, New Jersey, the brand became a household name for its introduction of the first electronic ball machine and the oversized tennis racquet, a design philosophy that eventually permeated its squash lineup to provide players with a larger sweet spot and more power.

While the brand was born in the United States, its manufacturing processes have transitioned globally over the decades to optimize production. Most contemporary Prince squash racquets are manufactured in high-tech facilities in China and other parts of Asia, ensuring they meet the high-performance standards required by professional and amateur athletes alike.

Ownership of Prince has shifted through several corporate hands. Currently, the brand is owned by Authentic Brands Group (ABG), a brand development and marketing company headquartered in New York City. ABG manages the Prince license across various categories, maintaining its legacy in racquet sports while expanding its presence into apparel and lifestyle products. Prince remains a core player in the squash industry, frequently used by top-tier professional players around the world.