Excel Winterfresh Mints

Excel mints are a popular breath freshening brand primarily marketed in Canada. The brand was developed by the Wm. Wrigley Jr. Company, which has a long history in the confectionery industry dating back to the late 19th century in the United States. While initially known for chewing gum, the Excel brand expanded into the mint category to provide high-intensity breath freshening options.

Manufacturing for Excel products occurs in multiple locations. While much of the production for the North American market has historically taken place in facilities in Canada and the United States, global supply chains mean ingredients and final packaging may involve various international sites. The brand is deeply integrated into the Mars, Incorporated portfolio following one of the largest acquisitions in the food industry.

Today, Excel is owned by Mars, Incorporated, a global leader in snacks, pet care, and food services. Mars is a family-owned multinational headquartered in the United States. In Canada, the brand is managed under the Mars Wrigley Confectionery division, which continues to innovate within the sugar-free mint and gum sectors.