Betty Crocker baking products

Betty Crocker is one of the most enduring icons in the American food industry, having been established in 1921 as a fictional brand persona. The brand was created by the Washburn-Crosby Company, which later merged with other milling companies to form General Mills. Originally developed to provide personalized responses to consumer questions about baking, 'Betty' evolved from a signature on letters into a household name representing reliability and home cooking excellence.

Today, the brand is owned by General Mills and encompasses a vast range of products, including cake mixes, frostings, and convenient meal helpers. While the brand originated in the United States, its manufacturing footprint is global to meet international demand. General Mills operates numerous production facilities across North America, as well as in various international markets where Betty Crocker products are distributed, ensuring that this 'First Lady of Food' remains a staple in kitchens worldwide.