Made O'Meter
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The Hacendado Pardina lentils shown in the image are a private label product specifically for Mercadona, the leading supermarket chain in Spain. The product is processed and packaged by SEPROLESA (Sociedad de Procesos Legumbreros, S.A.), a specialized legume processing company based in Vidanes, León. This highlights Mercadona's strategy of partnering with established domestic producers to provide high-quality staple foods under their own brand.
While the lentils are packaged and distributed in Spain, the brand 'Hacendado' is the flagship private label of Mercadona S.A. The Roig family maintains majority ownership and control of the company, which is headquartered in Tavernes Blanques, Valencia. This supply chain ensures that the product meets the specific culinary standards favored in the Spanish market while maintaining competitive pricing through vertical integration and strategic local partnerships.
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