Eurora alarm clock

Eurora is a well-known Brazilian brand specializing in timekeeping devices, particularly analog and mechanical alarm clocks. For decades, it has been a household name in Brazil, recognized for its reliable 'twin bell' and tabletop designs.

The brand was originally established by Eurora Indústria de Relógios, a company with deeply rooted manufacturing operations in Brazil. While the global market for analog clocks has become dominated by mass imports, Eurora maintained its presence as a domestic manufacturer. Today, the brand is part of the Herweg group, following an acquisition that consolidated two of the most traditional names in the Brazilian horology industry. Most Eurora products are designed and assembled within Brazil, utilizing both domestic and imported components.