Regal Cola soft drink

Regal Cola is a value-oriented soft drink brand primarily recognized as a budget alternative to major global cola brands. It is widely distributed in Australia and New Zealand, often through specific supermarket chains or independent retailers seeking to offer competitive pricing in the carbonated soft drink market.

The product is manufactured within Australia, leveraging local bottling facilities to ensure cost-efficiency and regional availability. Ownership of the brand rests with the Metcash Group, a prominent Australian wholesale distribution and marketing company that supports thousands of independent retailers across the region. Positioned as a private label or house brand, Regal Cola allows independent grocers to compete against larger multinational conglomerates with a domestically managed and produced beverage option.