Kruidvat Toothpaste

Kruidvat toothpaste is the private label oral care line of the prominent Dutch drugstore chain, Kruidvat. Known for offering affordable alternatives to major global brands, Kruidvat was founded in 1975 in the Netherlands. Over the decades, it has become a staple in Dutch and Belgian households for health and beauty products.

While the brand originated in the Netherlands under the Kruidvat company, it is now globally owned by the AS Watson Group. AS Watson, headquartered in Hong Kong, is the world's largest international health and beauty retailer. Despite the high-level international ownership by CK Hutchison Holdings, Kruidvat operates with significant local presence in the Benelux region.

The manufacturing of Kruidvat's oral care products is typically outsourced to specialized private label manufacturers across Europe, ensuring high quality and compliance with European safety standards. This allows the brand to maintain competitive pricing while providing essential hygiene products to its vast consumer base.