Made O'Meter
Discover where a brand or product originates
Cracker Barrel is a heritage brand known for its premium aged cheddar cheese. It was originally launched as a brand of high-quality natural cheese by Kraft Foods in 1954 to compete with artisan cheese shops. Over the decades, it has become a staple in the dairy aisle, recognized for its award-winning sharp cheddars and distinctive packaging.
The brand's ownership history is complex due to various corporate mergers and divestitures. Today, the ownership is split by territory. In the United States, the brand is owned by Lactalis, which acquired it from Kraft Heinz. Outside of the United States—specifically in Canada and other international markets—the brand is owned by Saputo Inc., a major global dairy processor.
Manufacturing occurs in multiple countries depending on the market served. In the United States, the cheese is primarily produced in domestic dairy facilities, while Canadian production remains within Canada. Despite the split in ownership, the brand remains consistent in its positioning as a premium natural cheese product.
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