Magnum La Pêche Signature ice cream bar

Magnum is a globally recognized ice cream brand, known for its premium positioning and signature thick chocolate shell. Originally launched in 1989, it was developed by Frisko in Aarhus, Denmark, as part of the Wall's/Heartbrand portfolio. Today, it is one of the world's leading ice cream brands, marketed specifically toward adults.

The production of Magnum bars occurs in various specialized facilities globally to serve different regions. For the European market, major production centers are located in Germany and Italy. Following Unilever's 2024 decision to spin off its ice cream division into a standalone business, Magnum is transitioning into a separate corporate structure while remaining under the global umbrella of what will be known as the Unilever Ice Cream business.