Nashie Frozen Snacks

Nashie is a popular Israeli brand specializing in processed frozen meat products, most notably chicken-based snacks like nuggets and schnitzels. Known for its accessibility in many supermarket chains across Israel, the brand is synonymous with quick-meal solutions for families and young consumers.

The brand is manufactured locally within Israel by Off Tov, one of the country's leading poultry producers. Off Tov manages the entire production chain, from hatching to the final frozen packaging, ensuring adherence to local food safety and Kosher standards.

Ownership of the brand is held by the Off Tov Group, which is a major joint venture between two significant agricultural entities: the regional organizations of the Jordan Valley settlements (Emek HaYarden) and the Beit She'an Valley settlements (Emek HaMa'ayanot). This cooperative structure keeps the brand rooted in the Israeli agricultural and kibbutz sectors, focusing on the high-demand domestic market for frozen convenience foods.