Berocca and VÖOST energy supplements

The image features two leading brands in the effervescent vitamin supplement market: Berocca and VÖOST. Berocca was originally developed in Switzerland in 1969 by Roche and has since become a global staple for energy and mental performance. It is currently owned by Bayer AG, a German multinational pharmaceutical and biotechnology company. Manufacturing for Berocca occurs in various global locations, including France, Indonesia, and Australia, depending on the specific regional market.

VÖOST is a more modern brand, originally founded in Australia (Melbourne) by Thomas Wright and Michael Thompson under the company name VÖOST Vitamins. It was specifically designed to provide high-quality, German-manufactured effervescent vitamins directly to the Australian market. In 2021, the brand was acquired by Procter & Gamble (P&G). While the brand has Australian roots, the product tablets themselves are primarily manufactured in Germany to maintain their premium effervescent quality.