Johnson's Cotonetes cotton swabs

Cotonetes is the iconic brand of cotton swabs produced by Johnson & Johnson. Originally developed in the United States, the brand became so successful in Brazil that the name 'Cotonetes' is often used as a generic term for the product category. The manufacturing for the Brazilian market is primarily done locally in Brazil, ensuring high availability and adherence to local consumer standards.

Johnson & Johnson is a global conglomerate in the healthcare and consumer goods sector. In recent years, the company has undergone significant restructuring, spinning off its consumer health business into a new independent entity called Kenvue. As of 2024 and beyond, Kenvue is the ultimate owner of the brand, while the legacy of the original New Jersey-founded company remains a core part of its history. In Brazil, the brand is managed by its local subsidiary, continuing its long-standing presence in households.