Ozito Power Tools

Ozito is a well-known Australian brand of power tools and residential garden equipment that has become a staple for DIY enthusiasts. Originally established in Melbourne, Victoria, in 1993, the brand focused on providing affordable alternatives to professional-grade tools, specifically targeting the home improvement market. Over the decades, it grew to become one of the most recognizable names in the Australian and New Zealand hardware sectors.

In 2013, Ozito was acquired by the German-based conglomerate Einhell Germany AG. This partnership allowed Ozito to leverage European engineering standards and expanded R&D capabilities while maintaining its value-driven pricing model. While the brand management and design direction remain heavily influenced by its Australian roots, the manufacturing operations are primarily centralized in China to ensure cost-effectiveness for the consumer market.

Today, Ozito operates as a key subsidiary of Einhell, serving as their primary entry point into the Australasian market. The brand is famously synonymous with Bunnings Warehouse, which serves as its exclusive retail partner in Australia and New Zealand. This strategic alignment has ensured that Ozito remains a dominant force in the DIY hardware industry across the region.