Living Proof Full Dry Volume & Texture Spray

Living Proof is an American hair care brand founded in 2005 on Cambridge, Massachusetts, by a group of biotechnology scientists from MIT and hair stylists like Ward Stegerhoek. The brand gained significant fame for its innovative approach to hair care, utilizing patented molecules instead of traditional silicones or oils.

After initially receiving investment from celebrities like Jennifer Aniston, the brand grew into a global household name. In 2016, the British-Dutch multinational consumer goods giant Unilever announced the acquisition of Living Proof, integrating it into its prestigious beauty and personal care portfolio.

Today, the products are primarily manufactured in the United States. While the brand remains headquartered in Boston to maintain its scientific roots, its distribution and ultimate strategic management are handled by Unilever from its global headquarters.