Kleenex Everyday Soft Facial Tissues

Kleenex is one of the most recognizable brands in the household paper industry. Originally founded in the United States, the brand has grown into a global household name, often used as a generic term for facial tissues. While the brand enjoys massive popularity worldwide, its manufacturing operations are localized to ensure efficient supply chains. Products sold in regions like the UK or Australia are often produced in regional facilities located in those respective territories, while American regional stock is handled by facilities in the USA.

In early 2024, the brand made significant headlines in Canada when its ultimate owner, Kimberly-Clark, decided to exit the Canadian consumer facial tissue market. Despite such regional shifts, Kleenex remains the leading brand in the personal hygiene category under the stewardship of Kimberly-Clark, which continues to manage the brand's innovation, sustainable sourcing, and global distribution strategies.