Choceur Herbe Sahne chocolate bar

Choceur is a well-known private label brand specifically managed by the German discount retailer ALDI. The 'Herbe Sahne' variant is a dark cream chocolate bar that represents ALDI's focus on providing premium-quality confectionery at competitive prices.

Historically, Choceur products are primarily manufactured in Germany, often by established confectionery companies such as WIWI-Werke or August Storck KG, which produce these goods under contract specifically for ALDI. The brand is synonymous with the discounter's strategy of vertical integration, where they control the branding and distribution while outsourcing production to specialized local factories.

As of 2024 and beyond, the ultimate owner of the brand is the ALDI Group (specifically ALDI Nord and ALDI Süd, depending on the region). Since ALDI is a privately owned family enterprise based in Germany, the brand remains firmly under German corporate control through its various regional subsidiaries.