Hard Candy cosmetics

Hard Candy is an American cosmetics brand that became a cultural sensation in the mid-1990s. Originally launched in 1995 by Dineh Mohajer, the brand first gained fame for its pastel nail polishes. It was famously worn by celebrities on talk shows, which propelled it into a high-end department store staple.

Over the years, the brand's ownership has transitioned through several major corporations. It was acquired by LVMH in 1999 and later sold to the brand management firm Falic Fashion Group in 2009. Under the ownership of Falic Fashion Group, Hard Candy was repositioned as a mass-market brand and entered into an exclusive partnership with Walmart in the United States and Canada.

Today, Hard Candy is known for its affordable yet edgy makeup products, including foundations, lipsticks, and eye palettes. While the brand management remains based in the United States, manufacturing is primarily centered in China to maintain its competitive mass-market pricing. It continues to be a staple in the North American drugstore cosmetic sector through its strategic retail partnerships.