Weet-Bix cereal

Weet-Bix is an iconic whole-grain wheat breakfast cereal that has been a staple in Australian and New Zealand households for nearly a century. Originally developed by Bennison Osborne in the mid-1920s, the product was designed to be a more palatable and affordable alternative to Granose. The brand was quickly acquired by the Sanitarium Health and Wellbeing Company, which has been responsible for its mass-market success and cultural status as a nutritional foundation for families.

While the brand is most famously produced in Australia and New Zealand, manufacturing also takes place in other regions to serve local markets, such as South Africa. Sanitarium remains the primary manufacturer and owner of the brand in the Australasian region, while ownership rights in other parts of the world, such as the UK and South African markets, are held by Bokomo (a division of Pioneer Foods/PepsiCo) or Bright Food, depending on the specific international licensing and historical divestments.

Today, Weet-Bix is manufactured with a focus on local sourcing, primarily utilizing Australian wheat for its domestic production. The brand continues to be owned by the Seventh-day Adventist Church through its health food company, Sanitarium, maintaining its status as one of Australia's most trusted food brands.