Smarties chocolate candy

Smarties are iconic color-coated chocolate lentils that have been a confectionery staple for decades. Originally launched in the United Kingdom in the late 1930s, the brand became famous for its vibrant natural colors and distinctive cylindrical tube packaging. The product is known for its 'Only Smarties have the answer' slogan and its association with creative play and portion-controlled treats.

Today, Smarties are manufactured in several locations globally to serve different regional markets, with high-profile production facilities in Germany and Canada. While originally a British invention by H.I. Rowntree & Company, the brand is now part of one of the world's largest food and beverage portfolios.

Ownership transitioned to Nestlé in 1988 following its acquisition of Rowntree's. As of 2024 and looking ahead to 2026, Nestlé remains the ultimate owner, managing the brand from its global headquarters in Switzerland. The brand continues to focus on sustainability, recently transitioning to 100% recyclable paper packaging worldwide. Note: In the United States, the name 'Smarties' refers to a different tablet-style candy owned by the Smarties Candy Company; the chocolate version described here is marketed as 'Nestlé Smarties'.