Nivea Fresh Natural deodorant stick

Nivea is one of the world's most recognized personal care brands, specializing in skin and body care. The brand was founded in Germany in 1911 by Beiersdorf AG, following the development of Eucerit, the first water-in-oil emulsifier which allowed for the creation of the iconic Nivea Creme.

Today, Nivea products are manufactured in various strategic locations around the world to serve global markets, with major production hubs in Germany (Hamburg), Spain, Poland, and Mexico. The brand remains under the ultimate ownership of Beiersdorf AG, a German multinational corporation that also owns other major labels like Eucerin and La Prairie. Beiersdorf is headquartered in Hamburg, Germany, and continues to manage Nivea's global operations through its extensive network of regional subsidiaries.