President's Choice Lime Sparkling Water

President's Choice (PC) is a prominent Canadian private label brand introduced in 1984 by Loblaws. It was designed to offer premium quality products at lower prices than national brands, effectively changing the landscape of grocery retail in North America. This specific lime-flavoured sparkling water is part of their extensive beverage line, manufactured within Canada to serve the domestic market through various retail chains under the Loblaw umbrella.

Today, the brand is owned by Loblaw Companies Limited, Canada's largest food retailer. The company remains headquartered in Brampton, Ontario. As a private label, PC is a cornerstone of Loblaw's business strategy, offering everything from food and beverages to household goods and financial services, maintaining a strong reputation for innovation and value across the Canadian provinces.