AIDA Cruises

AIDA Cruises is the leading cruise line in the German-speaking market, known for its casual and active vacation concept. Originally established in the early 1990s following the reunification of Germany, the brand was pioneered by the Deutsche Seereederei based in Rostock. It revolutionized the traditional cruise industry by introducing the 'club ship' model, which focused on a younger, more relaxed demographic.

Today, AIDA Cruises operates as a major brand under the umbrella of the Carnival Corporation & plc, the world's largest leisure travel company. While the brand maintains its cultural roots and headquarters in Rostock, Germany, its fleet of 'kissing lip' ships is constructed in various international shipyards, primarily the Meyer Werft in Germany and also Fincantieri in Italy, and operates globally across diverse international waters.

As part of the Carnival group, AIDA benefits from a global logistics and management network headquartered in the United States and the United Kingdom, ensuring it remains at the forefront of the maritime tourism industry into 2026 and beyond.