Briochin kids toothpaste

Briochin is a historical French brand renowned for its traditional soap-making expertise and eco-friendly household and personal care products. The product shown is a specialized kids' toothpaste designed with a focus on 'écologie' (ecology) and natural ingredients, characteristic of the brand's commitment to reduced toxicity and environmental respect.

Originally founded in Saint-Brieuc, Brittany, the company has grown from a small industrial workshop to a nationally recognized brand. In recent years, Briochin was acquired by the Harris Briochin group, which in turn became part of the larger Vandeputte group. This ownership structure allows the brand to maintain its traditional French heritage and manufacturing standards while benefiting from the logistical and financial support of a major European chemical group specializing in soap and detergents.