Diesel Denim and Apparel

Diesel is an iconic Italian fashion brand primarily known for its high-quality denim, apparel, and accessories. Founded by Renzo Rosso in 1978, the brand was established with the goal of creating an alternative fashion line to the giants of the time, focusing on a more rugged, vintage-inspired aesthetic that resonated with a global audience.

While the brand's creative direction and high-end collections are centered in Italy, manufacturing is distributed globally to maintain diverse production needs. Products are manufactured in various countries including Italy, Tunisia, Romania, and China. This global supply chain allows Diesel to maintain a balance tactical production for its premium 'Made in Italy' lines and its broader commercial offerings.

Today, Diesel is the flagship brand of the OTB (Only The Brave) Group, a multi-national fashion conglomerate. The group, still headed by Renzo Rosso, remains a privately held powerhouse in the luxury and contemporary fashion market, based in Breganze, Italy.