Fearne & Rosie Fruit Jam

Fearne & Rosie is a British brand dedicated to providing healthier, reduced-sugar fruit jams and spreads specifically designed for families and children. Founded by Rachel Kettlewell in Yorkshire, the brand was born out of a desire to find jam options that contained more fruit and significantly less sugar compared to traditional supermarket preserves.

The products are manufactured within the United Kingdom, utilizing high-quality ingredients to maintain their signature flavor profile while adhering to health-conscious standards. The brand gained significant attention after appearing on the UK television show Dragons' Den, which helped propel its growth into major retail chains.

While the brand has attracted investment from prominent business figures to scale its operations, it remains an independent venture headquartered in the UK. The company continues to focus on its mission of reducing sugar intake in British households while supporting sustainable and ethical food production practices.