MiO Liquid Water Enhancer

MiO is a pioneering brand in the liquid water enhancer category, first introduced to the market in 2011. It was designed to provide consumers with a customizable, calorie-free way to flavor their water on the go, utilizing a compact, squeeze-bottle format that revolutionized beverage concentrates.

The product is primarily manufactured in the United States, where it remains a dominant force in the functional and flavored water segment. Since its debut, the brand has expanded its lineup to include various functional benefits, such as electrolytes (MiO Electrolytes), caffeine (MiO Energy), and vitamins (MiO Vitamins).

MiO was originally developed and launched by Kraft Foods. Following the corporate spin-off and subsequent merger that formed The Kraft Heinz Company, the brand transitioned to the new entity's portfolio. Today, it remains under the ownership of The Kraft Heinz Company, a global food and beverage giant headquartered in the United States. The brand continues to lead the concentrated liquid flavorings market through continuous innovation and a wide array of flavor profiles.