Made O'Meter
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This product is a private label dry cat food sold under the 'Hrană uscată' brand, which is a budget line specifically developed for Penny supermarkets in Romania. The packaging features the characteristic 'thumbs up' logo often associated with Penny's value brands. These products are typically manufactured through contract manufacturing agreements with large-scale pet food producers located across Europe, particularly in Germany, Hungary, or Poland.
Penny (originally established as Leibbrand-Gruppe) is a prominent European discount supermarket chain. It was founded in Germany in 1973 and later became a core part of the REWE Group. The REWE Group is a massive cooperative retail and tourism enterprise based in Cologne, Germany, that manages thousands of stores and brands across several European countries. As a private label, the brand's ultimate ownership and strategic direction are controlled by REWE Group to ensure affordable pet nutrition options for their retail customers.
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