Joico Moisture Recovery Shampoo

Joico is a professional hair care brand originally founded in Los Angeles, California, in 1975. The brand quickly became synonymous with healthy hair innovation, particularly through its use of protein-based reconstructions. Specifically, the Moisture Recovery line shown here is formulated to target dry hair using botanical oils and surfactants.

While the brand has a rich history as an independent entity founded by Steve Stefano, it became part of a larger corporate family to expand its global reach. Today, Joico is overseen by the Henkel Corporation, which acquired the brand as part of its acquisition of Shiseido's North American hair business (Zotos International). Manufacturing for these products primarily takes place in the United States to maintain the standards required for 'Salon Exclusive' distribution.

Currently, the ultimate owner is Henkel, a German multinational chemical and consumer goods giant that owns a vast portfolio of beauty care products. This strategic ownership ensures that Joico remains a leading name in professional hair salons worldwide while benefiting from Henkel’s global logistics and research capabilities.