DU'IT Tough Hands Intensive Skin Repair

DU'IT is an Australian-born skincare brand founded in 1998, specifically known for its high-potency functional skincare treatments. The 'Tough Hands' product is its flagship intensive hand cream designed for extremely dry, cracked, and calloused skin, often cited as a staple for industrial workers and those with severe skin conditions.

The brand was originally established by Oratane Pty Ltd, based in Sydney. In 2024, the parent company Oratane (including the DU'IT brand) was acquired by the global personal care giant Beiersdorf. Despite this change in corporate ownership, the brand maintains its functional heritage and largely continues its manufacturing operations in Australia to ensure premium quality standards. The brand has expanded from its Australian roots to have a significant presence in international markets, particularly across Asia and the UK.