Jack Link's Biltong

Jack Link’s Biltong is a high-protein savoury snack that draws inspiration from traditional South African cured meat techniques. While the packaging often features the South African flag to denote the heritage of the product style (Biltong), the brand itself is fundamentally American. The product is marketed as a sugar-free, 100% beef alternative to traditional jerky, catering to health-conscious consumers looking for low-carb, high-protein options.

Production of Jack Link’s is highly international. The company sources high-quality beef from several regions, with significant manufacturing facilities located in Brazil (under the Jack Link's and JBS partnership) as well as Germany for the European market and the United States for North American distribution. The brand remains one of the most visible meat snack logos globally, known for its 'Feed Your Wild Side' marketing campaign.

Since its founding in rural Wisconsin in the late 19th century, the brand has remained under the private ownership of the Link family. By maintaining independence rather than selling to a major food conglomerate, the family has expanded the brand into over 40 countries, establishing a global dominance in the meat snack category.