Made O'Meter
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Anko is the flagship private-label brand for Kmart Australia, offering a wide range of affordable apparel, home goods, and essentials. The brand originally emerged as part of a strategic rebranding effort by Kmart Australia to streamline its various house brands into a single, cohesive identity. The name 'Anko' is an abbreviation of 'A New Kind Of,' reflecting the retailer's commitment to modern design and value.
While the brand is deeply rooted in the Australian retail landscape, its manufacturing operations are global. Anko underpants and other textile products are primarily manufactured in countries with large garment industries, such as China, Bangladesh, Vietnam, and Cambodia. This global supply chain allows the brand to maintain highly competitive pricing while meeting high-volume demand.
Anko is owned by Kmart Australia Limited, which is a key subsidiary of Wesfarmers Limited. Wesfarmers is one of Australia's largest and most diversified conglomerates, headquartered in Perth. Through this ownership structure, Anko has expanded beyond Australian shores, appearing in various international markets through wholesale partnerships and dedicated retail formats.
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