IVI Peach Carbonated soft drink with juice

IVI is a storied beverage brand hailing from Greece, originally established in 1926 by Nikos Panagopoulos. It began as a small carbonation plant in Marousi, Athens, and evolved into a household name within the Greek market. The brand is famously associated with its high-quality fruit-flavored carbonated drinks, particularly its orange and peach varieties which contain actual fruit juice.

Today, IVI is part of the extensive global portfolio of PepsiCo. After forming a partnership in the 1960s, PepsiCo acquired IVI-Panagopoulos in 1989. While the brand is managed under the PepsiCo umbrella, its production remains deeply rooted in Greece (primarily through PepsiCo Hellas), maintaining its traditional Mediterranean flavor profile. The ultimate ownership lies with PepsiCo Inc., headquartered in the United States, which continues to distribute and market the brand across Southeastern Europe.