Anteprima Wirebag Multicolor Tote

Brand Origin and Legacy

Anteprima is a prestigious fashion brand founded in 1993 by Japanese designer Izumi Ogino. Though the founder is Japanese, the brand was launched in Milan, Italy, positioning it at the intersection of Japanese meticulousness and Italian craftsmanship. The brand gained international acclaim for its signature 'Wirebag,' which was first introduced in 1998.

Manufacturing and Material

The iconic Wirebags are handmade from a specialized PVC wire material. While the brand maintains a strong heritage of Italian design and luxury manufacturing standards, production for these specific accessories is handled through specialized workshops that maintain the brand's high-quality hand-knitting techniques. Manufacturing is often split between Italy and high-end specialized facilities in Asia, specifically China, to meet global demand for their crochet-style wire construction.

Ownership and Global Presence

Anteprima remains under the leadership of Izumi Ogino and the Anteprima Ltd corporate structure. The brand operates as a global luxury house with a significant presence in high-end shopping districts across Tokyo, Milan, Hong Kong, and New York. It stands as a unique example of a woman-led fashion brand that has successfully bridged the gap between Eastern aesthetic sensibilities and Western luxury markets.