Ajax Lime Multi-Purpose Cleaner

Ajax is an iconic American brand of household cleaning products, originally launched in 1947 by the Colgate-Palmolive Company. Known for its powerful grease-cutting formulas, it was famously marketed with the slogan 'Stronger than dirt,' a nod to the strength of the Greek mythological hero Ajax.

While the brand originated in the United States, its manufacturing footprint is global. For the European market (as indicated by the French and Dutch labeling in the image: 'Fraîcheur Citron Vert Limoen'), Ajax is primarily produced in facilities across Europe, most notably in France, Greece, and Poland. In other regions such as Australia, production is handled locally in New South Wales.

Today, the brand's ownership is split by product category and geography. The household cleaners and dishwashing liquids remain under the ultimate ownership of the American multinational Colgate-Palmolive. However, in several regions including Europe and North America, the rights to the Ajax laundry detergent line were sold or licensed to third-party companies such as Phoenix Brands or Unilever, though Colgate-Palmolive retains the core household cleaning portfolio.