Made O'Meter
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Vitasoy was originally founded in Hong Kong in 1940 by Dr. Lo Kwee-seong, who aimed to provide a nutritious, protein-rich soy-based beverage to the local population during a time of food scarcity. The brand has since become a global leader in the plant-based milk market. This specific product, Vitasoy Soy Milky, is part of a range developed specifically for the Australian market to mimic the taste and texture of dairy milk.
While the brand originated in Hong Kong, Vitasoy Australia Products Pty Ltd is a joint venture. For many years, it was a partnership between the Hong Kong-based Vitasoy International Holdings and the Australian company Bega Cheese Limited (formerly Lion-Dairy & Drinks). In early 2023, Bega Cheese transitioned its 49% stake in the joint venture to Vitasoy International, making Vitasoy International the 100% ultimate owner of the Australian operations.
The product is locally manufactured in Wodonga, Victoria, utilizing Australian-grown non-GM soybeans. This local production ensures that the brand can maintain its footprint as a domestic staple in the Australian grocery sector while being owned by a multinational corporation headquartered in Hong Kong.
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