Cider clothing

Cider is a globally recognized 'smart fashion' brand that has revolutionized the fast-fashion industry through a direct-to-consumer model. Founded in 2020, the brand gained rapid popularity via social media platforms by offering trendy, affordable clothing curated into 'moods' or styles. The company operates on a pre-order and small-batch production system designed to minimize inventory waste, aligning with modern digital-first retail strategies.

While the brand maintains a significant corporate presence in the United States and Hong Kong, its manufacturing roots are primarily located in China, specifically within the garment production hubs of Guangzhou. This strategic location allows the brand to leverage a sophisticated supply chain and logistics network to ship products to over 100 countries globally. This model enables Cider to transition from design to production at an accelerated pace compared to traditional retailers.

Cider is owned by Cider Holding Limited, a company backed by major venture capital firms including Andreessen Horowitz and DST Global. The brand represents a new wave of 'real-time fashion' companies that utilize data analytics to predict consumer trends. Despite its global reach and diverse international offices, the brand's operational core and ultimate ownership are centered within the global tech-investment framework headquartered in Hong Kong and the United States.