Coop Jasminreis (Jasmine Rice)

This product is a 1kg package of Jasmine rice from the Coop brand, specifically part of their 'Prix Garantie' value line in Switzerland. Jasmine rice is aromatic long-grain rice characterized by its delicate scent and slightly sticky texture when cooked. The packaging also features the Fairtrade Max Havelaar seal, indicating ethical sourcing practices for the farmers involved.

Coop is one of Switzerland's largest retail and wholesale companies, established as a cooperative. It manages its own supply chains and private labels to provide products at various price points. While the jasmine rice itself is traditionally cultivated and harvested in Thailand (the primary global source for this variety), the brand is Swiss-born and the product is distributed through the Swiss cooperative's network.