Serla paper products

Serla is a well-known Nordic brand specializing in tissue paper products, including toilet paper and kitchen towels. It is recognized for its squirrel mascot and a focus on sustainability, often utilizing recycled fibers or responsibly sourced wood. The brand prioritizes environmentally friendly production processes and packaging.

Serla is part of the Metsä Tissue division, which is owned by the Metsä Group, a Finnish forest industry cooperative. While the brand has its roots in Finland, manufacturing takes place in various factories across Northern and Central Europe, including sites in Finland and Sweden, to serve local markets efficiently.