Seda Shampoo

Seda is one of the most prominent hair care brands in Latin America, particularly recognized as the leading brand in Brazil. It is the regional identity of the global brand Sunsilk, which was first launched by Unilever in the United Kingdom during the 1950s. The brand is famous for its collaborations with international hair experts to develop specialized formulas for different hair types, ranging from curly to straight textures.

While the brand originated in the UK as Sunsilk, it was localized as 'Seda' in Brazil and 'Sedal' in other Spanish-speaking markets. Today, the product is manufactured in numerous facilities globally to serve local markets, with major production hubs in Brazil for the South American market. The brand remains a core asset of Unilever's personal care portfolio, benefiting from the multinational's extensive research and development resources.

Ownership of the brand belongs to Unilever, a British multinational company. Unilever maintains a dominant presence in the global beauty and personal care sector, managing Seda through its various regional subsidiaries. As of 2024 and moving forward, Unilever continues to focus on sustainable packaging and inclusive hair care innovations for the Seda brand line.